How important is it for you to educate your customers about this frustrating issue?
You provide a quality service for a fair price. But you’re competing against less than ethical companies that use unfair marketing practices to lure in customers.
Your viewing audience will learn that the old adage “you get what you you pay for” rings true when it comes to having their carpets professionally cleaned. This video illustrates clearly and effectively how, baited by a low price, consumers can find themselves at the mercy of strong, unethical up-sell techniques once the technician is in the home. They will learn, if the price seems too good to be true, it probably is.
They will see that you don’t hesitate to advise them to get references and caution them to not fall prey to gimmicky sales pitches.
Watch this video to learn how you can effectively communicate this important message to your audience.