Payal holds a masters degree in Computer Application, with an in-depth command of search engine optimization (SEO) and social media marketing (SMM). She has acted as an educator in SEO/SMM and led teams of twenty or more internet marketing executives in the execution of SEO/SMM concepts for internal and external clients alike. Curious and always eager to learn, Payal stays on top of the latest industry developments and concepts, continually coming up with new ways to incorporate them into lead generation and branding strategy, both for Id Est Productions and our clients.

Everyone at Id Est Productions is passionate about what we do and Payal is no exception. Her unique combination of analytical focus and creative experimentation make her our go-to person for strategic SMM implementation and effective utilization of SEO. With a talent for business development, several years of hands-on experience, and innate organization and networking skills, Payal knows how to get the job done well and efficiently. She’ll meet or beat your deadline, fulfill or exceed your expectations, and do it with a smile on her face.

Don’t think she’s only all-work-and-no-play, though. Outside the office, Payal enjoys dancing and shopping, and loves to spend quality time with family and friends.