What is the definition of inbound marketing?

What is the definition of inbound marketing?

Marketing Has Changed

Gone are the days of bombarding prospects with print and TV ads. Today, people don’t want to be interrupted. Instead, they are literally turning away from brands that keep using traditional means. The good news is marketing has changed, too. Now, inbound marketing offers a cost-effective and quantifiable method of generating more leads and closing more deals than traditional, outbound marketing ever did.

Advantages of Inbound Marketing

Inbound marketing draws ideal buyers directly to your business’ doorstep. With inbound marketing you match educational content with the specific challenges your prospects face at the perfect time in their buying process. It leverages social media so fans tell your story and share your content — further fueling traffic to your website and increasing leads for your business. Lead nurturing keeps you the the top of prospects’ minds, building credibility and respect, which distances you from your competitors.

Inbound Marketing Defined

Inbound marketing is defined as advertising a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing.

Inbound Marketing and Creative Content

For several years now, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, buying email lists, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customers’ interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

Effective marketing requires a combination of remarkable content, a great core website, and an integrated representation of your core services. With our inbound marketing strategy, we can create a playbook for increased sales, marketing efficiency, effectiveness and growth. Contact us today to discuss your inbound marketing needs.